And the winner is....
Getting the bid in on time can be a long, stressful and expensive process. And when we do not win the deal, it is easy to feel frustrated about the time and cost it took to produce the proposal. So, why do many proposals lose? Often, it's because the customer is not clear on why they should choose your company in comparison to the competitors.
Key's training in Proposal skills helps participants to plan and produce winning proposal documentation. Documents that clearly communicate why the customer should choose them over the others. Documents that communicate the value that the customer will receive. Documents that focus on the needs of the customer and show them how by choosing you, their needs will be met.
Areas the training covers:
- Understanding what is important for the customer
- Understanding the proposal development process
- A methodology for identifying differentiation
- Designing strong proposal messages
- Designing an Executive Summary
- Writing proposal documentation
- Planning for a proposal presentation
- Analysing proposal success
The training is usually delivered as a two-day workshop but can be adjusted to meet your needs and goals.
Participants work on their own real case, so that part of the work is already done
Participants receive a dvd containing proposal development tools after the workshop is over.